Phia, New York City, NY; Wayne, NJ
- Coordinated engineering effort to pivot core product from website marketplace to mobile native iOS app + Safari extension from 0 to 1 working with a variety of different teams using Swift and React.js.
- Orchestrated onboarding of product by working within appropriate platforms which were the app, extension, website and ran through several product cycles based on user feedback which brought rate from 2% to 80%.
- Headed redesign and re-architecture for website to match business needs by following best web standards which led to an overall lighthouse score of 92% using JavaScript, Next.js, and Storybook.